Luxury Meets Cannabis Conference Unveils Largely Virtual Lineup For 2020

Although a recent report predicts “an extinction event” for the CBD industry’s more than 3,000 brands—based on overcrowding of the market and the pandemic’s ongoing impact—the outlook for the luxury category looks better than ever. Organizers for the annual Luxury Meets Cannabis Conference announced the lineup on Thursday for its third edition, an in-person and virtual hybrid event running September 15 and 16 in New York City and beyond.

Dubbed “LMCC Anywhere,” the two-day conference was originally slated for May, when coronavirus closures caused organizers to rethink its strategy entirely.

“The category has proven to be especially resilient under the most strenuous of circumstances this year, with revenue outpacing projections at many companies,” adds LMCC co-executive director Jonathan Halata. “Throughout this, [we]remain deeply committed to upholding the most rigorous standards in order to drive the category forward and instill confidence in global retailers, press and Wall Street within what has quickly become a multibillion dollar industry.”

– Read the entire article at Forbes.